The Client: The New Orleans Regional Transit Authority (RTA) provides public bus and streetcar transportation for Metro New Orleans.
The Project: The Rider Education Campaign was designed to provide information to local riders of public transportation about available tools that help make riding New Orleans buses and streetcars easier and more efficient.
The Estopinal Group developed a rider education campaign to provide RTA riders with tools and information regarding smart, safe and responsible ridership conduct. Utilizing public transit market research, TEG to developed and designed communications, community outreach strategies, advertisements and public service announcements encouraging transit riders to access the RTA’s website and social media platforms to enhance the public transit riding experience. To expand and enhance the campaign’s impact, TEG also identified potential partnerships and developed a media placement plan.
TEG Areas of Responsibility
- Market Research
Work Products: Questionnaires, Online Survey, Interviews and Focus Groups, Mystery Rider Observations
- Strategic Community Outreach and Engagement
Work Products: Outreach Inventory/Assessment Plan, Proposed Community Outreach Initiatives, Internal and External Outreach Strategy
- Creative Design
Work Products: Overarching Campaign Theme and Secondary Slogans, Interior Bus Advertising, Bus Shelter Advertising
- Media Relations and Placement
Work Products: Proposed Paid Media Placement Plans, Media Partnership Identification