One creative step is not enough. We create continuous momentum around your issue, brand or event. Drawing on our network of media, government, business, corporate and community contacts, The Estopinal Group offers a full range of professional services.
Media Relations
Reporters, editors and news producers want essential and timely information from credible, accessible sources. Drawing on our journalistic and government training as well as our extensive network of news contacts, we provide the media with information they can use.
- News media pitches
- News releases
- Speeches
- Newsletters
- Bylined articles
- Brochures
Public Issues and Public Policy Management
Businesses and organizations are frequently subject to the effects of quick or arbitrary decisions that are made without a clear understanding of their side of the issue. The Estopinal Group works to get your issue noticed by briefing legislators, building coalitions, informing the public and engaging communities.
- Communication strategy development
- Liaison with policymakers, community leaders,
the media and the public
- Public policy white papers
- Research and development
- Issues awareness and education campaigns
Crisis Communications
Crisis preparation has to incorporate the concept that crises don’t respect holidays, vacations or sleep schedules. How well your organization anticipates and manages a crisis can have a profound impact on your reputation as well as on your day-to-day operations. The Estopinal Group will help your organization to communicate effectively during any crises.
- Anticipate potential crises
- Identify affected audiences
- Establish crisis communication responsibilities
- Provide message development, media training
and on-site media relations
- Coordinate press conferences and collateral materials
Community Relations
Depending on the nature of your relationships with your surrounding community, it can be your greatest asset or your biggest roadblock. Our multifaceted community relations programs are designed to spur involvement and cooperation, and will support your image as a consensus builder. The Estopinal Group sets the standard for community-business-government partnership events.
- Community meetings
- Special event development
- Public relations campaigns
Multicultural Marketing and Public relations
The contributions and participation of a culturally diverse population impact the marketplace and enhance communities. Commitment and engagement of all constituencies is central to our company values, with emphasis on the African American and Hispanic demographic.
- Written and verbal communications skills in Spanish and English
- Translation and adaptation of internal and external
communications materials including news releases,
media alerts, newsletters and bylined articles
- Media and community relations
Strategic Planning, Project Management
and Market Research and Analysis
The ever changing business climate and emerging needs of communities require the continual assessment of services and products that companies and organizations deliver. We can assist you in thinking out of the box and developing thoughtful strategies that will enhance your reputation and service delivery.
- Surveys, evaluations and competitive analysis
- Retreat planning and implementation
- Facilitate community dialogue
- Consensus building
- Focus groups and public opinion polls
new media
New media is the fusion of mediated communication technologies with computers and the Internet. This convergence provides an immediate channel of communication that is essential to reach the world today. At The Estopinal Group, we provide the services to enable your organization to achieve this important communication.
- Branded interactive communications packages
including
news alerts, newsletters and community event promotions
- Monitor and research blogs and other Internet media
- Web content and messaging
- Interactive business marketing
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